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Designed to fight the color fade. JOICO Color Infuse Copper Shampoo in tone-enhancing pigments that help maintain 85 percent of color, for Copper hair and blondes that want to be warmer.
Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to 18 washes. Rev up red hair… or add a little blaze to blondes. Instantly.
Perfect choice for: Copper coifs and blondes that want to be warmer.
Here’s how: Shampoo with Color Infuse Copper every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity and penetration, leave on hair for five minutes before rinsing.
The inside secret: Multi-Spectrum Defense Complex helps protect color against fading (by 53 percent!), while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use. Plus, we added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… and stay attached.
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