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Suavecito pomade is a brand from America, originated in the crisis and with the idea to make a great product that is still "just" should be affordable. That there are products in your new hairstyle go that they are more expensive than the capsule itself are an insult to the work of the barber.
Operation is also very easy, it can be in both wet and dry hair. What is important is how the hair dryer is the tighter the hold will be. It's not that you need a lot of shine water, pomade has enough shine of themselves. The use of water, there will be only to ensure that the firmness of the pomade is deteriorating.