You have no items in your shopping cart
This beneficial shampoo gently cleanses your hair, strengthens the hair bridges & extends the color. For silky, clean and sensational strength hair strands.
This shampoo is enriched with the new revolutionary "bond building" technology. It is already a huge success with hair stylists worldwide and is now available for everyone.
The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lackluster locks.
Building a defense against daily aggressors, the pre-styling formula helps to prevent damage and color fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling and is left feeling soft, shiny and fortified.
See it, feel it, believe it.