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Protect all hair types against the devastating effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull strands with Joico's new Defy Damage system. This damage-resistant breakthrough helps protect and strengthen hair bonds for a transformation of healthy hair that you can see and feel immediately.
This is due to "bond building". This term means that the hair bridges in your hair are restored and strengthened. Worldwide hair stylists are already a fan of this technology and is now also available for everyone.
Do you have brittle damaged hair due to colors or styling your hair? That is the outcome for you!
The powerful mix of 3 special ingredients makes your hair stronger and takes care of it at the same time.
Arginine - makes the connections in the hair stronger and promotes the production of new connections. This is because the molecule is charged both positively and negatively.
Protective lipids - this substance occurs naturally in healthy hair. These lipids are the first line of defense against damage to your hair from outside. For example due to heat treatments, chemical treatments, styling and UV light damage.
Moringa seed oil - is the powerful source of hydration, softness and shine in this line. Also gives your hair powerful antioxidants, vitamins A and E, zinc and silica. These ingredients are essential for healthy and strong hair.
80% less hair breakage, 5x stronger hair, retains more than 90% of the vividness of the color, visible and tangible result after only 1 use, makes your hair soft with a healthy shine.
The entire product line consists of 4 products for home use. Get a professional hair treatment now and experience the difference. The line is nice and compact and easy to use. Shampoo, conditioner, mask and a serum. The beneficial shampoo gently cleanses your hair, strengthens the hair bridges & extends the color. For silky, clean and sensational strength hair strands.
JOICO Defy shampoo is enriched with the new revolutionary "bond building" technology. It is already a huge success with hair stylists worldwide, and is now available for everyone.
JOICO Defy Damage condioner protects and strengthens the hair bridges & extends the color. The moisture balance is also restored and makes your hair soft again and more resistant to breaking.
JOICO Defy mask protects and strengthens the hair bridges & extends the color. The mask is just a bit more intensive than the conditioner. The moisture balance is restored and makes your hair silky and shiny again.
JOICO Defy protective shield , arming your hair with a powerful shield. Prevents heat and UV damage and protects against fading. This leave-in lotion offers essential protection against physical damage through styling with heat sources, polluting air and UV all day long.
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