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If you have colored your hair you naturally want a long life of your color, so that you can enjoy your expensive hairdressing treatment for as long as possible. After all, you don't want to flush your newly dyed hair through the sink by using a wrong shampoo.
Joico has developed a special line for this. The line has been specially made sulfate free to extend the life of the color by 33% . The shine of the color is 88% longer visible when using this special line for colored hair.
The most difficult color to keep beautiful is red. This is because it is a large color molecule. If you do not use the right products, your hair will release its color very quickly. The color line contains a specially added exclusive Multi-Spectrum Defense complex. This complex ensures that your color has a longer lifespan, prevents fading and changing your color and protects your hair against UV rays. The Color Endure will make your hair and color shine every day.
In addition to the regular Color shampoo and conditioner, there is also the special violet line. These products neutralize all shades of yellow in your hair where you don't want it. This violet shampoo and conditioner is especially beautiful with blondes and women with gray hair. You can also call it a silver shampoo and silver conditioner. Joico distinguishes itself with this line because pure violet pigment has been added, which means that it really prevents yellows in the hair. Joico does what it promises.
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